TEREOS

Attractive and sustainable stand designs to optimize networking and build strong relationships.

TEREOS, a French sugar cooperative with international stature, regularly participates in prestigious trade shows such as CPHI Worldwide, rotating between Barcelona, Milan, and Frankfurt.

The primary objective of TEREOS' presence at trade fairs and exhibitions is to increase networking opportunities and strengthen professional relationships through both planned and spontaneous meetings. Every idea and custom exhibition stand design is carefully crafted to foster interactions within an inviting, comfortable, and engaging space.

A look back at CPHI Worldwide 2023 in Barcelona

On a 72 m² surface, the TEREOS stand featured various meeting areas, including standing tables, low tables, and two enclosed meeting rooms—all designed for a cosy and functional experience.

To create this welcoming atmosphere, we used graphic illusions to mimic wood textures and slats, while rounded luminous elements and integrated plants added a natural touch.

The event-focused stand layout was airy and bright, dominated by white and the brand’s colors. Visitors appreciated the open space configuration and overall ambiance, which reflected the brand’s modernity and innovation. The overall impression emphasized TEREOS' commitment to sustainability.

2024 Edition in Milan – Enhancing TEREOS' Presence and Visibility

For the 2024 edition of CPHI Worldwide in Milan, TEREOS seized the opportunity to reinforce its presence, solidifying its position as the world’s second-largest sugar group, with new facilities in 15 countries. Despite an only slightly larger space than in 2023 (80 m² vs. 72 m²), stand communication and design played a key role in enhancing the brand’s presence and influence.

Maintaining its bright and open concept, the stand encouraged interactions through multiple discussion areas, while subtly highlighting the brand’s commitment to sustainability.

For this edition, TEREOS opted for an open-space configuration, ensuring a clear and unobstructed view across the entire stand from any angle.

Carefully positioned plants enhanced the stand’s transparency, reinforcing the sense of openness and accessibility.

Reusable and adaptable stands for various trade shows

The custom stands we design for TEREOS are primarily modular, allowing them to be used across multiple trade fairs and professional events, such as Food Ingredients and Vitafoods, even when surface areas and configurations differ.

The custom-made stand elements, such as the illuminated logo, benches, and hanging structures, are also designed for reuse.

Depending on the trade show, we adapt messages and colors, but the core structure and key stand elements remain consistent and are reused, optimizing both sustainability and resource efficiency.

TEREOS' stand design at CPHI Worldwide, Awarded the ‘Gold Standard in Sustainability’

For several years, the CPHI Worldwide organizer has been evaluating the sustainability of exhibitor stands. Since the beginning of this initiative, we are proud to have repeatedly received the ‘Gold Standard in Sustainability’ award, recognizing our efforts in waste reduction and reusability as part of the ‘Better Stand Program’.

We sincerely thank Tereos for their trust and collaboration in tackling environmental challenges together. As partners, we strive to make a positive impact—one step at a time.