Espinette pharmacy
- Solution
- Pharmacy
- Client
- Espinette pharmacy
- Location
- Rhode-Saint-Genèse
- Type
- B2C
- Surface
- 300 m²
Renovating... and reorganising
Situated between two major thoroughfares, this pharmacy with high purchasing power had over 20 ranges of cosmetics to choose from.
The aim of the renovation was twofold: to organise the classic zones (cosmetics, baby, nature, home care, etc.) including a nutritherapy zone with a private advice area, and to create a large display area for OTC products behind the counters.
Our main focus for this project was to maximise the exhibition space for the different ranges and to organise a strategically distributed flow of traffic between all the zones.
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Constraints... and solutions
There were quite a few constraints to manage, including the presence of numerous columns in the pharmacy, and the need to install an automated dispensing robot, an automatic loader, a dispenser and no fewer than six counters.
Another major factor is the existence of two entrances to the pharmacy, limiting customer traffic depending on which entrance is chosen.
Guided traffic...
Aware of the tangible commercial impact of a well thought-out customer journey, we proposed to completely change the traffic flow. The aim was to guide visitors along a large route made up of several hot zones, guaranteeing the visibility of the products on display.
Rather than distribute the 6 counters on either side of the two entrances, we opted for a single entrance (the main entrance, easily accessible from the car park) and chose to bring the 6 counters together to take advantage of the larger OTC space at the rear. This choice was guided by our vision of providing as many hot zones as possible, thereby increasing average sales value.
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A plunge into a natural world
In terms of look, our architects and designers have been inspired by the world of cosmetics.
They have created a warm, contemporary universe in soft colours reminiscent of natural elements and skin care and beauty products.
The result?
An ergonomic space where patients feel welcome... and ready to stroll around and discover the attractively laid-out offer.
Our teams were unanimous in their support for this project, but in the end the customer opted for another partner who kept the double-entry option: a formula we had eliminated, in keeping with our philosophy of organising the layout to promote profitability in pharmacy.